Cafes "Starbucks' plans to test a service to request advance across smart devices

Company intends cafes " Starbucks " Starbucks this year testing a new service on smart phones through which allows customers to ask for what they need in advance , and so in an effort to promote their applications on smart devices .

He said, " Adam Portman ," Director of Digital at " Starbucks " , said the company is currently working " very hard " on the system demand by smart devices , and pointed out that this step will enable the customer to ask for what they want , whether coffee or food before arriving at the cafe , it which will contribute to speeding up service and save time , as he put it .

The service comes in response to requests for the company's customers , according to Portman , who said , "This is something required by our customers," he added , " We're not going to reveal more details now ," but that the company disclosed that it intends to initially provide this service to some of the cafes within the United States.

And focus the company " Starbucks " which is based in the U.S. city of Seattle -based , and that address about 5 million financial transaction via smart devices per week , to expand and improve the rewards program and applications on smart devices in order to increase sales.

To that end , the company announced that it will on 19 of March / March update your application phones " iPhone " smart brings with it the possibility of paying gratuities digitally , as well as the advantage of " payment by shaking " Shake to Pay new .

The company plans to bring these benefits to apply your smartphone operating system "Android " later this year .

Portman says that more than 11 percent of the financial operations of the company cafes within the United States are made through smart devices , and that this figure will double a year from now .

It is not a company , " Starbucks " , which owns more than 20 thousand sites around the world , the only one in this area , where many companies are looking rival , such as " Dunkin 'Donuts " Dunkin' Donuts launched a national program of bonuses last January , and it plans to experience the system and request payment via smart devices around the world.